Hey There! I’m Saima. Welcome to my blog!

I’m a laid back, down-to-earth, London girl living in South Korea.

I was inspired by many people in my life to start blogging and after frequently being asked for skin care recommendations from friends and family, I decided to start this blog on a whim in 2013 so that I can share my personal experiences and help guide my readers on skincare, as well as my other interests such as travel, and food related topics.

With over 10 years’ worth of experience as a certified Beauty Therapist, specialising in skin care, it has always been my number one goal to help others with their skin concerns firstly by helping people understand the science of skincare, and then by providing reviews of products I have tried myself.

I continue to try out different brands and products, as well creating my own homemade skincare – and will always share the best with you!

My passion for skin care led me to study Beauty Therapy in College from 2005-2007. After qualifying, I went on to work at the London branch of a very well-known Japanese cosmetics company, DHC, and loved every moment of my time there, learning in-depth about Asian beauty and common skincare ingredients. The market for Asian beauty was not as booming in the UK at the time, so the branch closed down after 2 years and I moved on to freelancing as a skincare and massage therapist.

I also continued studying to gain knowledge and experience in other fields, and I am now a qualified English Language Teacher & Linguist, as well as Phlebotomist with experience in the field of Stem Cell Transplant – All while still freelancing as a skincare and massage therapist.

While skin care is indeed my true passion, other things I love include traveling, teaching English and learning other languages- Being from London, I naturally have a multicultural group of friends which is what draws me to actively immerse myself in other cultures and learn new things. I am also a massive food enthusiast which is why you will find many posts on restaurant reviews and recipes from all over the world. I’m happiest when I’m with my family and friends and when I’m surrounded by my passions and like-minded people. All of these things are what bring joy to my life and it’s amazing that I can share snippets of them in one place as a lifestyle blog!

My blog is constantly changing and growing as I learn and I hope you enjoy my posts as much as I enjoy writing them.

If you ever have any questions please feel free to ask! I love to hear from my readers so please leave me comments on what you thought of my posts.

Feel free to contact me at any time for questions or just to chat!
You can email me at simplysaimablog@gmail.com



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